Marketers are always looking to gather intelligence about current/potential customer’s behavior. Marketing professionals continue to look for analytical tools that provide insights about website and conversion patterns. Google Analytics is a well known platform, the only downside is it often takes times to go through reports and make direct correlations for actionable insight.
A new platform has emerged and is being recognize as a tool that “helps brands better communicate with their users by delivering 1:1 individualized experiences that drive deeper engagement, greater retention, and increase lifetime value”. The program is to help predict optimal content for your emails, website, and mobile app.
Boomtrain helps address the 5 W’s
- Who:reach the right person
- What:with the right content
- When:at the right time
- Where:optimized for each channel
- Why:and understand underlying themes and drivers around content and user behavior
Source: https: //www.marketingtechblog.com/boomtrain-machine-intelligence-built-for-marketers/
Boomtrain’s use of machine learning is to help a brand create more intense user experiences at a 1:1 level across many channels. “By algorithmically analyzing individual consumer activity, coupled with a deep semantic understanding of all of a brand’s content. Boomtrain provide a lens for organizations to deliver the most optimal user experience across all channels”. This will help brands cut through the noise.
The Digital Collection 